I’ve always been drawn to the intersection of creativity, people, and systems — finding ways to make the moving parts of a business run more smoothly. My career has taken me through roles in hospitality, theater marketing, restaurant management, and digital operations, along with several years at Burton Snowboards where I worked in sales, web project management, and digital analytics.

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Over time, I noticed that many small businesses struggled not with their actual work, but with the digital side of running a business — outdated websites, scattered information, and no time to manage it all. I started helping businesses organize, update, and improve their online presence, and that work eventually grew into what is now KGF Collective.

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Based in the Burlington, Vermont area, I work with small businesses, service providers, creatives, and community organizations to manage websites, improve search visibility, organize content, and simplify the digital side of their business so they can focus on what they do best.

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In addition to client work, I also run my own creative project, Meadow & Moon, where I create content, run small online shops, and share curated finds and everyday essentials. Running my own online brand keeps me closely connected to e-commerce, content creation, and the day-to-day realities of running a small business — experience that I bring into my client work as well.

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Before starting KGF Collective, I spent many years involved in Burlington’s indie craft and small business community as both a maker and market organizer. I was a co-founder of the Burlington Craft Mafia and later ran the Queen City Craft Bazaar for several years, organizing curated markets that brought together independent artists and makers. Working closely with so many small vendors and business owners gave me a firsthand understanding of how many hats small business owners wear, and how overwhelming the digital and administrative side of running a business can feel — which is a big part of why I enjoy the work I do today.

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When I’m not behind the laptop, you’ll usually find me hanging with my dog Darby, cooking, working on creative projects, or supporting causes close to my heart — especially those centered around empowerment and community.